MEANWHILE 2021
Concert Brand IdentityHong Kong fans can look forward to a weekend of live music from some of the city’s most exciting acts with the announcement of Meanwhile 2021. Organized by Sun Entertainment and Magnetic Asia and produced by POPM, the two-day event will take place at the Central Harbourfront Event Space on Friday December 3 and Saturday December 4, 2021.
The slow shutter photo techniques applied on a person is the perfect representation of how we capture a temporary / ephemeral moment and transform it into something more lasting, yet still retains the fleeting essence / nature of it all. It represents the state of transition, from one place or moment to another.
疫情下我們不能預知未來，但對未來又卻充滿盼望。既然這樣，不如就在這一刻，這個Meanwhile，捉緊當下所擁有的，盡力做好，或許不是最圓滿，但至少已是這一刻的最大可能。《Meanwhile 2021》就是憑藉這份信念，將屬於此時此地、甚有想法的音樂單位集合起來，為大家在這個處處困難的時間，在中環海濱最美的香港夜景下，帶來呼一口氣的機會，成就「Here」及「Now」兩日的演出。
The slow shutter photo techniques applied on a person is the perfect representation of how we capture a temporary / ephemeral moment and transform it into something more lasting, yet still retains the fleeting essence / nature of it all. It represents the state of transition, from one place or moment to another.
疫情下我們不能預知未來，但對未來又卻充滿盼望。既然這樣，不如就在這一刻，這個Meanwhile，捉緊當下所擁有的，盡力做好，或許不是最圓滿，但至少已是這一刻的最大可能。《Meanwhile 2021》就是憑藉這份信念，將屬於此時此地、甚有想法的音樂單位集合起來，為大家在這個處處困難的時間，在中環海濱最美的香港夜景下，帶來呼一口氣的機會，成就「Here」及「Now」兩日的演出。
